At the game’s peak of usage and adoption, the upfront investment for the three Axies required to play the game reached as high as $1,200. During the pandemic lockdowns, players within these countries were using the game not as a form of leisure, but as a way to supplement or supplant their incomes.Īdoption was also heightened by a type of apprenticeship in the game called “guilds”. These players were predominantly located in emerging markets, such as the Philippines, Thailand, Vietnam and Venezuela. Just one year later, it had just under 2 million monthly players, a 3,811% year-over-year increase. In September of 2020, the game had around 50,000 monthly active players. Initially, these game dynamics, accelerated by the pandemic-driven trading boom, led to explosive growth in user adoption and transaction volume within Axie Infinity. Game publishers can still benefit by building stronger player loyalty and thriving secondary markets that result in substantial royalty revenues funneled back to the game creators. It is a complete inversion of today’s gaming model. This means players are able to capture the majority of the value through the creation of new markets that did not exist before. Game publishers typically keep 100% of the revenue generated from their games, whereas Axie Infinity’s take rate is just 4.25% of in-game item transactions. Nor are there many questions that users deserve to share the benefits. On the surface, there is little doubt that players stand to benefit immensely from new methods of monetization and the ownership of in-game assets. However, to date, the crypto community has yet to see any token design approaches leading to sustainable user growth and value appreciation over the long term. Amongst crypto enthusiasts, Play to Earn has been heralded as a breakthrough approach in user incentivization, supercharging adoption by empowering users to monetize the time spent within digital worlds.
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